Sales Mission: To provide high quality photographic, electronic, telecommunications and computer merchandise; jewelry; timepieces; appliances; footwear; and sporting goods to our clients at competitive prices which ensure value for money, and to continuously exceed our customers' increasing expectations in this regard. Service Mission: a) To ensure that our customers are always attended by knowledgeable and professional staff who make shopping with us a pleasure. b) To build strong, stable and long-lasting relations with our clients through consistently excellent service (both pre- and post-sales), honesty, and respect; and to forge the same bonds with our suppliers, through the additional qualities of loyalty, efficiency in our operations, and mutual trust. Economic Mission: To conduct our business in a manner which enables sustainable and profitable growth, broadening opportunities for expansion and development, and facilitating career growth for our employees. Social Mission: To operate our company in a manner which pays attention to the key role that business plays in society by initiating innovative programs aimed at improving the quality of life locally and beyond. Top | Back